The Real Cost of “Free” Online Ordering

Operators don’t need more buzzwords—they need fewer surprises, clearer numbers, and smoother shifts.

What’s really going on

  • ‘Free’ online ordering is often paid for through commissions, higher processing, or limited control.
  • At volume, small percentages become a second rent payment.
  • Fees also show up as support burden and guest experience issues.

Common mistakes

  • Not modeling fees at your real order volume.
  • Assuming commission is the only cost.
  • Letting third parties own customer relationships.

What a better approach looks like

  1. Calculate total online ordering cost per month.
  2. Prefer transparent pricing models.
  3. Own guest data and loyalty connections.
  4. Make fulfillment workflows consistent.

Bottom line

The goal isn’t more software—it’s clearer visibility and fewer surprises.

Soft CTA: If you’re evaluating systems, prioritize visibility across POS + inventory + labor + reporting. The faster you can spot issues, the easier they are to fix.